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Light and diet products: do Brazilian consumers know their meaning?
Authors: Canelas, Amanda Antunes da Silva, Martins, Inayara Beatriz Araujo, Rocha, W
Identifier: CSBE17173
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Published in: CSBE-SCGAB Technical Conferences » AGM Winnipeg 2017 (with CIGR VI Technical Symposium)
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Description: The obesity and chronic non-communicable diseases (CNCD), such as diabetes and hypertension, affect individuals of all socioeconomic conditions, becoming a worldwide epidemic. Diet and light products have been developed to specific niches of consumer, which need an ingredient removal or restriction, however, do these product users know what diet and light products are? This study aimed at investigating the Brazilian consumer knowledge, beliefs and understanding regarding light and diet products. Three groups of consumers of low and medium/high income participated in focus group sessions. Participants (n=25, 12 women and 13 men, aged 18-65y) were invited to take part in the study, which followed a previously elaborated interview guide. When participants were asked about healthy diet, they associated it with organic fruits and vegetables consumption. The processed foods were associated to less beneficial, however, those with functional claims were recognized as beneficial. It was found that the majority of respondents did not correctly define diet and light products, which were mostly considered as not tasty and expensive, however, their possible higher consumption without guilt was seen as beneficial. Therefore, there was a common skepticism towards such products. Diet products were associated with sugar-free foods, and recommended for people who have diabetes or want to loose weight. Moreover, the light products were perceived as a healthy option, being reduced only in fats and calories. In general, the answers were similar for the two socioeconomic classes, although the low-income people declared to consume those products mainly by medical recommendation.
Keywords: Focus group, consumer, diet product, light food
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Date: 2017-08-07
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Conference name: CSBE/SCGAB 2017 Annual Conference, Canad Inns Polo Park, Winnipeg, Manitoba, 6-10 August 2017.
Session name: Session 4B: Functional Foods, Nutrition, and Consumers
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Type: Text.Article
Format: PDF
Publication type: Technical conference
Source:
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Coverage: Canada
Language 1: en
Language 2:
Rights: Canadian Society for Bioengineering
Notes:
Other files:
DOI:
Description: The obesity and chronic non-communicable diseases (CNCD), such as diabetes and hypertension, affect individuals of all socioeconomic conditions, becoming a worldwide epidemic. Diet and light products have been developed to specific niches of consumer, which need an ingredient removal or restriction, however, do these product users know what diet and light products are? This study aimed at investigating the Brazilian consumer knowledge, beliefs and understanding regarding light and diet products. Three groups of consumers of low and medium/high income participated in focus group sessions. Participants (n=25, 12 women and 13 men, aged 18-65y) were invited to take part in the study, which followed a previously elaborated interview guide. When participants were asked about healthy diet, they associated it with organic fruits and vegetables consumption. The processed foods were associated to less beneficial, however, those with functional claims were recognized as beneficial. It was found that the majority of respondents did not correctly define diet and light products, which were mostly considered as not tasty and expensive, however, their possible higher consumption without guilt was seen as beneficial. Therefore, there was a common skepticism towards such products. Diet products were associated with sugar-free foods, and recommended for people who have diabetes or want to loose weight. Moreover, the light products were perceived as a healthy option, being reduced only in fats and calories. In general, the answers were similar for the two socioeconomic classes, although the low-income people declared to consume those products mainly by medical recommendation.
Keywords: Focus group, consumer, diet product, light food
Résumé:
Mots-clés:
Citation:
Volume:
Issue:
Pages -
Contributor:
Date: 2017-08-07
Technical field:
Conference name: CSBE/SCGAB 2017 Annual Conference, Canad Inns Polo Park, Winnipeg, Manitoba, 6-10 August 2017.
Session name: Session 4B: Functional Foods, Nutrition, and Consumers
Other information:
Type: Text.Article
Format: PDF
Publication type: Technical conference
Source:
Relation:
Coverage: Canada
Language 1: en
Language 2:
Rights: Canadian Society for Bioengineering
Notes:
Other files:
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