Authors: Thomas Banhazi,
Identifier: CSBE21946
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Published in: CSBE-SCGAB Technical Conferences » 5th CIGR and AGM Quebec City 2021 » Innovations to Meet Animal Production Challenges Symposium

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Description: A commercialisation project was funded in QLD to further develop and commercialise a number of technologies developed as part of previous R&D projects, such the Weight-DetectTM (WD) and Enviro-DetectTM (ED) units. Significant interests were generated for these technologies within the industry and eventually a number of farms were selected in Australia and in Europe as test beds. The GrowPerfect (GP) system (that incorporated the WD and ED units) was installed on farms and evaluated. The GP system was further improved technically throughout the project, resulting in a good overall system performance. A number of major business milestones were also achieved. It was recognised early in the project that the main ‘products’ are the different report components that were further developed throughout the project. Major efforts were directed towards automatically analysing and thus improving the content of the Farm Efficiency Reports generated by the GP system. In this article additional issues will be discussed impacting on the success of start-up companies, including (1) Capital constraints and early funding challenges for technology start-ups in agriculture (2) understanding and acknowledging the strengths and weaknesses of start-ups (3) Understanding that commercialisation takes time and nothing is achieved on time and on budget (4) how to be sure that start-up are solving a real problem that someone is willing to pay for. The early commercialisation efforts by the PLF Agritech PTY. Ltd. will be used as a case study to discuss some of the issues listed above.

Keywords: commercialisation, innovation, business, farm demo, start-ups
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Date: 2021-06-11
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Conference name: 5th CIGR International Conference and CSBE-SCGAB AGM 2021, Quebec City,QC, 11-14 May 2021.
Session name: Symposium Innovations Élevage Animal S.2.: Systèmes d’élevage du futur / Innovations Animal Production Challenges Symposium S.2: Futur livestock systems

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Type: Text.Abstract
Publication type: Presentation
Coverage: Australia
Language 1: en
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Rights: Canadian Society for Bioengineering
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